Branding, illustration, and visual design for the Technology for Education Consortium, an education technology non-profit.
TEC needed a mark that stood out in the edtech space - something friendly and modern. The logomark is a symbol of progress through collaboration. Simplicity of form and a bright color palette bring sophistication and fun to the too-often stale edtech market.
Introducing the TEC mission began by identifying the shortcomings of the status quo. Illustrations were a playful solution to a gloomy subject matter. Simple compositions depicting curious yet telling scenes provide clarity and delight to the underlying message.